Privacy Policy
Your privacy is fundamental to everything we do. This policy explains how we collect, use, and protect your information with complete transparency.
Data Protection
Your personal information is protected with industry-leading security measures
No Data Sales
We will never sell, rent, or trade your personal information to third parties
Transparency
Clear and honest communication about how we collect and use your data
User Control
You have full control over your privacy settings and data
Introduction
At Prowl, we take your privacy seriously. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application and services. Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the application.
Information We Collect
Prowl collects various types of information to provide personalized dating services and ensure user safety.
Profile & Account Information
• Full name, username, and contact details (email, phone) • Date of birth, gender identity, pronouns, and sexual orientation • Physical characteristics (height, body type, ethnicity) • Professional information (work, education, job title) • Relationship goals, interests, causes you care about • Religious beliefs, political views, lifestyle preferences • Photos, videos, and voice messages • Video introductions (up to 30 seconds) • Written prompts and personal responses
Location & Geographic Data
• GPS coordinates when location services enabled • City, state, and country of residence • Hometown and places lived • Distance calculations between users • Travel history and check-ins (when shared)
Communication & Interaction Data
• Messages, photos, and media shared in conversations • Voice messages and call recordings (when applicable) • Likes, passes, and match decisions • Report and block actions • User interactions and engagement patterns
Technical & Usage Information
• Device type, operating system, and unique identifiers • App version, session duration, and feature usage • IP addresses, browser type, and network information • Crash reports and error logs • Push notification tokens and preferences
Verification & Safety Data
• Face verification images and biometric data (temporarily stored) • Identity verification documents (when provided) • Background check information (if opted-in) • Safety incident reports and investigations
Payment & Subscription Data
• Subscription status and purchase history • Payment method information (processed by third parties) • RevenueCat customer identifiers • Promotional code usage and discounts
How We Use Your Information
Prowl uses your information to provide dating services, ensure safety, and improve user experience:
Core Dating Services
• Create and maintain your dating profile • Calculate compatibility scores using AI algorithms • Show your profile to potential matches based on preferences • Facilitate messaging, voice calls, and video conversations • Enable location-based matching and distance calculations • Process likes, passes, and mutual matches
Safety & Verification
• Verify profile authenticity using AWS Rekognition face comparison • Detect and prevent fake profiles and suspicious behavior • Investigate reports of harassment, abuse, or policy violations • Maintain block lists and enforce community guidelines • Provide safety features like incognito mode and emergency contacts
Communication & Notifications
• Send push notifications via OneSignal about matches and messages • Deliver email notifications about account activity • Enable real-time messaging with encryption • Provide typing indicators and online presence status • Facilitate video and voice calling features
Personalization & Analytics
• Improve matching algorithms based on user behavior • Personalize app experience and recommend connections • Analyze usage patterns to enhance features • Conduct A/B testing for app improvements • Generate insights for product development
Business Operations
• Process subscription payments and manage billing • Provide customer support and technical assistance • Enforce terms of service and community standards • Comply with legal obligations and law enforcement requests • Protect intellectual property and prevent fraud
Marketing & Advertising
• Show relevant advertisements to free users via Google AdMob • Send promotional communications about new features • Track ad performance and user engagement • Enable ad tracking transparency compliance (iOS) • Customize marketing based on user preferences
Information Sharing & Third-Party Services
Prowl does not sell your personal information. We share data only as necessary to provide services and ensure safety:
With Other Users (Controlled Sharing)
• Profile information visible to potential matches within your preferences • Messages and media you choose to share in conversations • Online status and activity indicators (when enabled) • Verification badges and profile authenticity indicators • Location-based matching (city/region level, not exact coordinates)
Service Providers & Infrastructure
• Supabase: Database hosting, user authentication, and real-time messaging • AWS: Face verification via Rekognition, media storage and processing • OneSignal: Push notification delivery and management • RevenueCat: Subscription management and billing • Firebase: Analytics, crash reporting, and performance monitoring • Google AdMob: Advertisement serving (free users only)
Payment Processors
• Apple App Store and Google Play Store for subscription processing • Stripe for additional payment methods (when applicable) • Payment information processed according to PCI compliance standards • Billing data shared only for transaction processing and fraud prevention
Legal & Safety Requirements
• Law enforcement when legally required or to prevent harm • Court orders, subpoenas, and other legal processes • Protection of rights, property, and safety of users and public • Investigation of suspected fraud, abuse, or policy violations • Compliance with applicable laws and regulations
Business Transfers
• Potential buyers or partners in case of merger, acquisition, or sale • Due diligence processes with appropriate confidentiality agreements • Asset transfers as part of business reorganization • Successors and assigns as permitted by law
With Your Explicit Consent
• Social media integration when you connect accounts • Third-party services you choose to connect or authorize • Marketing partnerships you opt into • Research studies or surveys you voluntarily participate in
Data Security
We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:
- • Encryption of data in transit and at rest
- • Regular security assessments and updates
- • Limited access to personal information
- • Secure data storage and backup procedures
Your Rights and Choices
You have certain rights regarding your personal information:
- • Access and update your information through your account settings
- • Delete your account and associated data
- • Opt-out of certain communications
- • Request a copy of your data
- • Object to certain uses of your information
Data Retention
We retain your personal information for as long as necessary to provide our services and fulfill the purposes outlined in this policy. When you delete your account, we delete your information within 30 days, except where we need to retain it for legal or safety reasons.
Children's Privacy
Prowl is not intended for users under the age of 18. We do not knowingly collect personal information from children under 18. If we become aware that we have collected information from a child under 18, we will take steps to delete such information.
International Data Transfers
Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws that are different from the laws of your country. We take appropriate safeguards to ensure your information remains protected.
Third-Party Services
We use select third-party services for analytics, push notifications and error monitoring. These providers process your data only on our behalf and according to our instructions.
Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date. Your continued use of Prowl after any changes indicates your acceptance of the updated policy.
Contact Us
Questions about this Privacy Policy or our privacy practices?
Email: privacy@prowl-app.com
Data Protection Officer: dpo@prowl-app.com
Response Time: We will respond to privacy inquiries within 30 days
Cookies & Tracking Technologies
We use cookies, beacons, and similar technologies to enhance your experience, analyze usage, and deliver targeted content and ads. You can manage cookie preferences via your device settings or within the app's privacy settings.
Analytics & Metrics
We collect aggregated usage data through third-party analytics providers (e.g., Firebase Analytics) to understand feature usage, diagnose crashes, and improve the App. These analytics data do not identify you personally.
Data Portability & Access
You may request an export of your personal data in a machine-readable format. To make a data portability request, contact privacy@prowl-app.com. We will respond within 30 days as required by applicable law.
Security Incident Response
In the event of a data breach or security incident, we will notify affected users and regulators as required by law, and take immediate steps to contain the breach and prevent future occurrences.
Children's Privacy Clarification
Although we do not knowingly collect data from users under 18, if a parent or guardian becomes aware of an underage account, they may request deletion by contacting privacy@prowl-app.com.
International Users
If you are accessing the App from outside the United States, your data may be subject to local laws. You consent to transfer of your data to the U.S. and other jurisdictions as described in this policy.
Biometric Data & Face Verification
Prowl uses face verification technology to enhance profile authenticity and user safety. This section provides detailed information about biometric data processing:
Face Verification Process
- • Uses AWS Rekognition for face comparison between profile photos and verification selfies
- • Compares facial geometry and features to confirm identity
- • Generates confidence scores for profile authenticity
- • Does not identify specific individuals or create facial recognition databases
- • Only compares photos within your own account for consistency
Biometric Data Handling
- • Face verification images are processed immediately and securely
- • Biometric templates and comparison data are temporarily stored during processing
- • All biometric data is automatically deleted within 24 hours after verification
- • No permanent storage of facial recognition templates or biometric identifiers
- • Face comparison processing occurs on AWS servers with enterprise-grade security
User Rights & Legal Compliance
Your Rights
- • Face verification is entirely optional
- • Request deletion of verification images anytime
- • Opt-out available in app settings
- • No impact on core app functionality
Legal Compliance
- • Complies with Illinois BIPA
- • Adheres to California CCPA
- • Consent obtained before processing
- • Clear notice provided
User Communications
All messages, photos, and content shared between users are encrypted. We do not read or analyze private messages except when necessary for safety, legal compliance, or when reported by users.
Location Services
We collect location data only when you explicitly grant permission. Location is used to show nearby matches and events. You can disable location services at any time through your device settings or app preferences.
Payment Information & Subscription Management
Prowl uses secure third-party payment processors and does not store sensitive financial information:
Payment Processing
• Apple App Store and Google Play Store handle all subscription payments • RevenueCat manages subscription status and billing cycles • Stripe processes additional payment methods when available • All payment data encrypted and PCI-compliant • No credit card numbers or banking details stored on Prowl servers
Subscription Data Collection
• Subscription tier (Ad-Free monthly/yearly) • Purchase timestamps and renewal dates • Payment method type (but not card details) • Promotional code usage and discounts applied • Refund and cancellation history • Device and account linking for multi-platform access
Virtual Currency & Consumables
• Super Boost purchase and usage tracking • Crown currency balance and transaction history • Consumable item redemption and expiration dates • Gift and promotional credit allocations • Usage analytics for virtual items and premium features
Marketing Communications
You may opt out of promotional emails by clicking 'unsubscribe' or updating preferences in settings. Transactional emails (security alerts, account updates) cannot be disabled.
Data Minimization
We practice data minimization by collecting only information necessary to provide our services. Unused data is automatically purged according to our retention schedule.
Legal Basis for Processing
We process your data based on: (1) Your consent, (2) Contract performance, (3) Legal obligations, (4) Legitimate interests in operating and improving our services.
California Privacy Rights
California residents have additional rights under CCPA including the right to know, delete, and opt-out of data sales. We do not sell personal information. For CCPA requests, email privacy@prowl-app.com.